The short answer is: “…They’re too complicated to explain on a web page!”
Rates are determined by which media will play the recording, how long it will be, if only a voice track needed, or if it needs to be edited and mixed. Will it be used in more than one media, and for how long? Where will it be used?
With all these variables, calculating the rate could get very confusing for you. What it boils down to is usually this; the more exposure Joe’s voice gets, the more it costs.
Once you get a clear idea of what your project will entail, contact Joe for a quote. Joe will often be able to record a partial sample of the client’s script for you for talent approval purposes.
Tell us if it’s radio, television, non-broadcast, internet, or other media, how long the script is, for what period of time the client intends to use the recording, and in where it will run(if broadcast). A detailed quote will be returned quickly. Usually within 24 hours.
Please note that broadcast commercial rates are for 13-week cycles. A one year “buy-out” is equivalent to three cycles. Naturally, the market size influences the rate. TV costs more than radio even if its the identical soundtrack. A 30 second radio ad costs just a fraction of the National rate to run in just one single state. And the cost of a month-long campaign in Lizard Lick, NC, might not be enough to run that same spot just one time in New York City.
Like I said… its complicated! So give me a call and I’ll walk you through the corn maze.